AI Insights · Timothy · October 2023
Top 5 Virtual Fitness Programs on iOS in Sweden Q3 2023
Explore the performance of the top 5 virtual fitness apps on the iOS platform in Sweden during Q3 2023, including weekly downloads, revenue, and active user trends.
During the third quarter of 2023, the top five virtual fitness programs on the iOS platform in Sweden showcased diverse trends in downloads, revenue, and active users. Here’s a closer look at their performance:
Strava: Run, Bike, Hike experienced a notable increase in weekly revenue, peaking at about $37.7K by the end of July. Weekly downloads fluctuated, reaching a high of 2.6K in mid-July before settling around 1.6K towards the end of the quarter. Active users saw a slight dip from 23.3K in mid-August to approximately 22.1K by the end of September.
Fitbit: Health & Fitness had a varying revenue trend, peaking at $19.6K at the start of the quarter and then experiencing fluctuations, ending at $11.8K. Downloads remained relatively stable, with a slight increase to 642 in mid-August. Active users hovered around 10.7K to 10.8K for most of the quarter.
ASICS Runkeeper—Run Tracker saw a consistent revenue stream, peaking at $9.6K in late July. Weekly downloads showed an upward trend, reaching 2.8K in early September. Active users experienced a decline, dropping from 23.9K in mid-July to around 21.3K by the end of September.
Zwift: Ride and Run displayed steady growth in revenue, rising from $6.9K at the beginning of the quarter to $8.2K at the end. Downloads saw a modest increase, peaking at 127 in early August. Active users grew consistently, reaching 755 by the end of September.
StrengthLog – Workout Tracker, a local favorite, achieved steady revenue, peaking at $7.6K in late July. Downloads saw a significant rise, particularly in early August, reaching 961. Active users data was not available for this period.
These trends highlight the dynamic nature of the virtual fitness app market in Sweden. For more detailed insights, visit Sensor Tower.
